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I created this Brochure for my sorority Kappa Kappa Gamma:
I wrote this News Release on the improvement of Kappa Kappa Gamma’s Grades:
I wrote this News Relase on the success of Kappa Kappa Gamma’s Low Country Boil:
Below are a couple samples from my Blog:
PUBLIC RELATIONS BLOGGING
This week our topic of the week was to discuss what our definition of social media is, in 140 characters or less (the length of a tweet!) We were asked to read Adam Vincenzini’s blog post of compiled definitions of what social media mointoring that he collected from twitter.
After reading the blog, a few tweeted definitions stuck out to me:
@trevoryoung Social media is a catalyst for change – change in the way we connect with each other, change in the way businesses communicate with the world
@irinaskaya Social Media: Builds relationships between brands and customers and empowers the latter to create customers
From reading these definitions, I was able to better define what I would describe as Social Media. Social Media to me is: a current form of communication that encourages participation & builds relationships between individuals with shared experiences & interests.
It’s obvious that Social Media is becoming more and more relevant and popular each day and it’s important to stay current on ways to communicate.
Don Esmond, Senior Vice President of Automotive Operations for Toyota said, “Toyota’s strong sales performance in March reflects our customers’ continued confidence in the safety and reliability of our vehicles and their trust in the brand.” He continued by saying: “We are standing by our cars, and we’re grateful that our customers are standing by Toyota.”
Honestly, I think this is really interesting information considering the recall situation that Toyota has been facing. Recently, Toyota ads are constantly on the television (one is on the television, as I type) and they are constantly showing testimonials by Toyota owners about how they still love their Toyota.
This shows how a company even with facing a tough situation like Toyota’s recall can use Public Relations effectively to clean up their image. This also shows that with a traditionally popular and reliable company like Toyota a recall can not convince everyone against their product.
An example like the Toyota Recall shows the importance in Public Relations with crisis management. I believe that Toyota did a good job of addressing the situation. They took the fault for their product and promised their customers a change. They then worked to alleviate the situation and the worked to reverse the situation. While obviously the situation would be better being avoided completely it seems that while it was a bad situation it helped Toyota to take a second look at their product and their image. They have had a more successful month than last year and maybe their increase in advertisements about their tradition of quality product helped to renew their image. This shows with using Public Relations effectively most companies can get out of a “sticky” situation.
After reading PR Week’s article, “Tiger Woods Calls in Former White House Press Chief Ari Fleishcher for Advice,” I have realized the importance of how Public Relations Professionals are to celebrities like Tiger Woods.
The article discussed how Ari Fleishcher who work for George W. Bush has been brought in to reintroduce Tiger Woods, after his three-month break. The break is due to the allegations that broke last year that Woods had several sexual-affairs.
Fleishcher runs his own sports PR company that specialises in handling crisis communication. The article quoted Steve Martin ( M&C Saatchi Sports & Entertainment CEO) who said: “‘Tiger Woods desperately needs good PR advice. He has not got his strategy right so far. The press conference was awkward. It won’t be turned around quickly for him but a PR plan needs to be created carefully.”
This article was really interesting to read, because it’s refreshing to read an article where Public Relations professionals are shown as being needed. I think lately with the economy, Public Relations is seen as an added bonus, and not a necessity. In reality though, to keep a successful company, or image, consulting with someone who works in the field of Public Relations is one of the smartest things to do. This is not the time to take a risk with your company, Public Relations professionals are trained in handling crisis situations, and keeping a company afloat.
Reading this article made me realize that with social media, and the fast paced society of today, Public Relations professionals are even more of a necessity. While the Tiger Woods situation is not the best situation to draw a light on PR, it is refreshing to know that people do see an importance in PR.
This week I really couldn’t think about what I’d like to write about. I decided to start thinking about what I have learned since being a freshman at Georgia Southern. As an incoming Freshman I had no older siblings to give me any tips on how to survive college, so I had to experience it the hard way. From thinking back I realized that I could create a “Must Have List for Living in the ‘Boro” (Girl Edition):
In today’s show of the podcast: Social Media & Students check out an interview with the author of Socialnomics, Erik Qualman. During the interview between Erik Qualman and the host of “Social Media & Students,” Mackenzie Stratton, Erik gave a lot great input on the advantages of using social media. Erik also highlighted how students can use Social Media effectively and gave some tips on how students can create a positive ”digital tattoo.” The author also gave some additional information on how he got his start in social media. This podcast is just over 25 minutes long and is broken down as shown below: